Quick summary
A Mixpanel cohort is a saved group of users defined by shared behaviors or properties, enabling targeted user segmentation for deeper product analytics. This guide shows how to create a cohort in Mixpanel by navigating to Data Management, applying filters, and saving the cohort for ongoing analysis.
Steps
- From the top navigation menu, go to Data Management on the right.
- Select Cohorts from the Data Management menu.
- On the top right of the Cohorts page, click + Create Cohort.
- In the create cohort menu that opens, enter a name for your cohort.
- Click to add a filter to distinguish and define this cohort from the rest of your users.
- Review the available data types and properties you can select to refine your cohort.
- Once you select a data type, add any additional conditions and checks to further narrow the cohort.
- When your cohort is fully defined, click Create Cohort to save it.
- Your new cohort now appears in the Cohorts tab, which displays a count of users that fall under it.
- The saved cohort is now available under the Cohorts tab and can be used for analysis across Mixpanel reports.
