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How To Connect HubSpot to Mailchimp

Updated on:
May 8, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to install and configure the Mailchimp integration in HubSpot.

Quick summary

The HubSpot Mailchimp integration lets you connect your email marketing platform directly to your CRM by installing it from the App Marketplace. Once installed, you can sync Mailchimp email activities to contact records and manage the connection from HubSpot's Connected Apps settings.


Steps

  1. Click on the Marketplace icon in the main navigation bar.
  2. Select App Marketplace from the dropdown menu.
  3. Find and select the Mailchimp integration from the marketplace listing.
  4. Click Install App — a dialog box will appear; enter your Mailchimp login credentials and click Log In.
  5. Review the access permissions requested for your account and click Allow to authorize the connection.
  6. In Settings, navigate to Connected Apps under Integrations and select All Apps to confirm Mailchimp is listed.
  7. Toggle on the option to sync Mailchimp email activities to a contact record if desired.
  8. To disconnect Mailchimp, click the disconnect option from the Connected Apps settings page.

📌 Why this matters

Connecting Mailchimp to HubSpot allows marketing and sales teams to unify email campaign data with CRM contact records, giving reps full visibility into how leads are engaging with email content. The HubSpot Mailchimp integration eliminates manual data transfers by automatically syncing email activity, open rates, and campaign interactions directly into contact timelines. This enables more personalized outreach, better lead scoring, and smarter segmentation without switching between platforms. For teams that rely on both tools, this integration is essential for closing the gap between email marketing performance and CRM-driven sales workflows.
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