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All Tutorials /Hubspot

How to Connect Google Analytics to HubSpot

Updated on:
May 11, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to link Google Analytics 4 to your HubSpot pages.

Quick summary

Connecting Google Analytics 4 to HubSpot lets you track website page performance by adding your GA4 Measurement ID directly inside HubSpot's page Tracking Integrations settings. The process takes under five minutes and requires no code — just your GA4 Data Stream ID and access to HubSpot's Content Settings.


Steps

  1. Navigate to Settings in your HubSpot account.
  2. In the left sidebar, go to Content > Pages.
  3. Locate the Integrations tab and find the Tracking Integrations section.
  4. Check the box to Integrate with Google Analytics 4.
  5. Head over to your Google Analytics account and go to Admin.
  6. Click on Data Streams in the Admin panel.
  7. Select your Data Stream from the list.
  8. Copy the GA4 Tracking ID from the Data Stream details.
  9. Paste the copied GA4 Measurement ID into the HubSpot Integrations field.
  10. Click Save to apply your settings.
  11. Confirm the success prompt stating your webpage settings were saved.

📌 Why this matters

Connecting Google Analytics 4 to HubSpot gives marketing teams a unified view of website traffic and page performance directly within their CMS workflow. By linking the GA4 Measurement ID through HubSpot's Tracking Integrations settings, teams can accurately attribute conversions, monitor user behavior, and make data-driven decisions without relying on developers. This integration ensures that every HubSpot-hosted page is automatically tracked in GA4, eliminating data gaps between your CRM and analytics platform. For teams running inbound campaigns, this connection is essential for measuring ROI and optimizing content performance.
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