How to Connect Facebook Leads to HubSpot

Updated on:

May 11, 2026

By:

Use this interactive demo to learn how to sync Facebook leads directly into your HubSpot CRM.

Quick summary

Connecting your Facebook ad account to HubSpot lets you automatically sync leads, track pixel data, and measure ads ROI without manual data exports. This integration enables marketers to capture Facebook lead form submissions directly as HubSpot contacts in real time.

Steps

In the left sidebar menu, navigate to Marketing > Ads.
Click on Connect an ad account to HubSpot.
Select Facebook from the dialog box.
Click Connect to authorize the Facebook ad account.
Keep Auto Tracking turned on.
Activate lead syncing to automatically transfer lead information from your Facebook Ad account to HubSpot contacts.
Click to view the available tracking pixels.
Select your pixel to track website visitors.
Measure your ads ROI using Revenue from deals or Estimated revenue.

📌 Why this matters

Connecting Facebook Ads to HubSpot eliminates the manual work of exporting and importing lead data by automating the transfer of Facebook lead form submissions directly into HubSpot contacts. Marketers gain full visibility into which ads drive pipeline by measuring ROI through actual deal revenue or estimated revenue inside HubSpot. Pixel tracking further closes the loop by attributing website visitor behavior back to specific Facebook campaigns. This integration is essential for any revenue team that wants to prove Facebook ad performance and act on leads faster.

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