Quick summary
Adding a Facebook Pixel (now called Meta Pixel) to a Webflow site enables conversion tracking and retargeting by pasting your Pixel ID directly into Webflow's built-in integrations settings. The process requires no custom code — just a few clicks inside the Apps & Integrations section of your project settings.
Steps
- From your Webflow Dashboard, click the three dotted icon next to your project to view options.
- Click on Settings to open the project settings panel.
- Navigate to the Apps & Integrations section in the left sidebar.
- Scroll down to the Meta Pixel (previously Facebook Pixel) section.
- Enter your Meta Pixel ID in the provided input field.
- Consider enabling Delay for cookie consent and adding a cookie consent banner to ensure GDPR compliance.
- Click Save in the top right corner to apply your changes.
- Confirm that a pop-up appears to verify your changes were saved successfully.
- Publish your Webflow project to push the Pixel changes live to your site.
