How to Add Birthday Field to HubSpot

Updated on:

May 11, 2026

By:

Use this interactive demo to learn how to create a custom birthday field for your HubSpot contacts.

Quick summary

This tutorial shows how to add a custom birthday property to HubSpot contact records by navigating to Settings and using the Create property workflow. Adding a Date Picker field labeled "Birthday" lets marketing teams personalize outreach and trigger birthday-based automations in HubSpot.

Steps

Go to Settings from the main HubSpot navigation.
Navigate to the Properties section in the sidebar.
Select Contact properties from the dropdown menu under Select an object.
Click Create property to start building a new field.
Fill in the property details: set Object type to Contact, Group to Contact information, and Label to Birthday.
Select Date Picker as the field type.
Keep the dates allowed set to Any date.
Click Create to save the new Birthday property.
Confirm the success prompt stating "Birthday was created".

📌 Why this matters

Adding a custom birthday field to HubSpot contact records enables marketing teams to collect and act on key personal dates without relying on workarounds or third-party tools. A dedicated Date Picker property integrates natively with HubSpot's workflow engine, making it easy to trigger automated birthday emails, loyalty offers, or personalized campaigns at exactly the right moment. This capability helps businesses strengthen customer relationships, improve engagement rates, and make the most of HubSpot's contact management and marketing automation features. For teams evaluating HubSpot Marketing Pro, it demonstrates how quickly custom contact data can be structured and put to work.

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