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How To Add An Event In Mixpanel

Updated on:
May 11, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to create a custom event in Mixpanel by combining existing events.

Quick summary

This tutorial shows how to add a custom event in Mixpanel by combining existing events inside an Insight Report on a board. A custom event lets you group multiple tracked events into one unified metric for cleaner, more flexible analytics reporting.


Steps

  1. Create a new board using the + New Board button or select an existing one.
  2. Customize your board and enter its name.
  3. Select the Add to Board option.
  4. Select Insight Report to add a report to the board.
  5. Under Metrics, click on the Select Event field.
  6. Next to the search bar, click on the + Create button to start creating a new event.
  7. Enter a name for your new custom event, then click + Add to include pre-existing events that will make up the new custom event.
  8. Select an event to include from the list.
  9. Add another event or continue to the next step.
  10. When done, click Save to finalize your custom event.
  11. Your custom event is now created in Mixpanel and tracks a combination of other events.

📌 Why this matters

Custom events in Mixpanel allow product and analytics teams to combine multiple raw events into a single trackable metric, making it easier to measure complex user behaviors without changing underlying data. This is critical for teams that need flexible, high-level KPIs — such as grouping all sign-up touchpoints into one conversion event — without re-instrumenting their codebase. By creating custom events directly within Mixpanel's Insight Reports, teams can iterate on their analytics definitions faster and surface more meaningful trends in dashboards. This feature reduces reliance on engineering and empowers data-driven decision-making across the entire organization.
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