Why It matters?
Decks and call recordings are okay — but there’s nothing quite like an interactive demo to leave behind with prospects after a sales call. Especially in deals involving complex products and multiple stakeholders, interactive demos educate prospects, enable champions, and accelerate sales cycles.
What we’ll cover
- Create a repository of short-form demos broken down by use cases and buyer personas
- Personalize demo content with prospect names, logos, and data to increase relevance
- Share demos through various channels (email plugins, CRM integrations) and track engagement
Examples and inspiration
Buyer enablement with leave behind demos
1. Demo creation
We typically suggest creating a repository of multiple short form demos (or Demo Hubs) broken down by the use cases and buyer personas your product supports. Based on how the sales conversation goes, SDR/AEs may share the most pertinent demos as a leave behind or follow-up email. Also, attach a calendar link / scheduler at key moments of your demo to encourage next steps.
2. Personalize demos
Tailor the on-screen content, guides, and presenter video/voiceovers to your client’s names in seconds with Lily AI (or manually, if you prefer). Use dynamic token variables to personalize company names, logos, etc. The little details go a long way in convincing buyers that you’re the right vendor for them.
3. Share and track
Storylane supports a few ways to share demos with leads. Check out the Gmail plugin, HubSpot app and integration, Salesforce app and integration to learn more. You can always copy/paste the demo link in your email the old fashioned way too.
- Send individual links for each company to track who opened demos.
- Get notified via Slack when a demo is opened for reps to act promptly