Storylane for
Product adoption

1. Pre-signup experience 

Create low-friction paths to product understanding:

• Try before signup: Offer interactive demos that let prospects experience product value without the commitment of creating an account or starting a trial.
• Use case visualization: Demonstrate specific workflows that solve real problems, helping prospects envision how they would use your product in their context.
• Incremental engagement: Start with simple, high-value features to build confidence before gradually introducing more complex capabilities.
• Frictionless transitions: Place clear CTAs within demos to seamlessly move users from exploration to signup when they're most engaged.

2. Onboarding optimization 

Guide new users to activation milestones:

• Personalized journeys: Create branched demos based on roles, goals, or use cases identified during signup to deliver tailored onboarding experiences.
• Key feature activation: Focus demos on critical features that correlate with long-term retention, guiding users to experience these "aha moments" as quickly as possible.
• Progressive disclosure: Break complex functionality into manageable learning modules that build upon each other rather than overwhelming new users.
• Contextual help: Embed demos within your product to provide just-in-time guidance when users encounter new features or complex workflows.

3. Ongoing adoption 

Expand usage beyond initial activation:

• Feature announcements: Introduce new features with interactive demos rather than just release notes to drive discovery and adoption.
• Cross-feature pollination: Use demos to guide users from familiar features to complementary capabilities they haven't yet discovered.
• Advanced use cases: Showcase power-user workflows to help engaged users unlock more value and become product advocates.
• Template galleries: Offer interactive templates with embedded demos that help users implement pre-built solutions for common use cases.

4. Measurement framework 

Track the impact of interactive demos on your PLG metrics:

• Time-to-value: Measure how quickly users reach key activation milestones with and without demo-assisted onboarding.
• Feature adoption: Track which features see increased usage after being highlighted in interactive demos.
• Conversion metrics: Monitor improvements in signup rates, trial-to-paid conversion, and expansion revenue correlated with demo engagement.
• Retention impact: Analyze whether users who engage with demos show better retention curves than those who don't.

5. Learnings and best practices

• Match demo complexity to user familiarity - simplify for new users, add depth for engaged users
• Celebrate small wins with positive reinforcement when users complete key actions
• Use real-world examples and sample data that resonates with your target users
• Create connection points between demos and live product to maintain continuity
• Test different demo lengths and approaches to optimize for your specific user base