Storylane for Partners and resellers

Why It matters?

Equipping channel partners with the right tools is crucial for expanding market reach and driving revenue growth. Yet many partners struggle to effectively communicate your product's value, lacking access to your actual solution or sufficient training. Interactive demos empower partners to deliver compelling, consistent pitches without requiring deep product expertise or giving them direct product access.

What we’ll cover

Create customizable partner demos that maintain your core messaging
Distribute and embed demos through partner portals and channels
Track partner engagement and measure channel performance

Examples and inspiration

Partner enablement with Storylane

1. Create partner-ready demos

Build demos specifically designed for channel partner success:

Core structure: Create demos with 8-12 steps that showcase key value propositions, using tooltips and hotspots to guide partners through important features and selling points.
Customization options: Use the Demo Editor to enable partners to change text, images, copyright notices, and even add custom HTML to tailor the experience to their specific customer segments.
Linking and navigation: Build demos with intuitive linking between screens that simulate a live product experience, making it easy for partners to navigate during sales conversations.
Co-branding capabilities: Include customizable sections where partners can add their logo, value-added services, and unique selling points alongside your product demos.
Competitive positioning: Equip partners with clear differentiators and competitive comparisons to strengthen their sales arguments.

2. Strategic demo distribution

Make demos easily accessible to your partner network:

Partner portal integration: Embed demos directly in your partner portal using Storylane's embedding features, organized by use case, industry, or buyer persona.
Multiple formats: Provide partners with various formats including embedded demos, GIFs for email campaigns, social media snippets, and presentation-ready versions.
Training materials: Include brief onboarding videos or guides showing partners how to effectively leverage the demos in different sales scenarios.
Regular updates: Establish a cadence for updating partner demos with new features, messaging, and competitive information to keep content fresh.

3. Track partner performance

Measure and optimize the effectiveness of your partner program:

Individual tracking links: Generate unique demo links for each partner or sales rep to track usage patterns and performance metrics.
Usage analytics: Monitor which partners are actively using the demos and correlate with closed business to identify successful adoption patterns.
Engagement insights: Analyze which demo sections resonate most with prospects to continuously improve content and partner training.
Feedback mechanisms: Establish regular channels for partners to provide input on demo effectiveness and suggest improvements based on customer interactions.

4. Learnings and best practices

Avoid jargon and technical terminology that might confuse partners or their prospects
Create role-specific versions for different partner types (technical consultants vs. business developers)
Include clear next steps and call-to-action options that partners can customize
Develop industry-specific demo variations for partners with vertical focus
Schedule quarterly review sessions with top partners to gather feedback and share success stories

Storylane forPartners and resellers