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Storylane for
Events and conferences

Cut through the noise and share demos that prospects can take home with them
Who’s it for
Event marketers, Booth staff, Demand gen teams
Where it works
Trade show booths, keynote presentations, networking events
What you’ll achieve
Increased foot traffic, better qualified lead conversions post-event

Why it matters

Standing out at conferences needs more than flashy booth displays. Interactive demos create immediate engagement that cuts through the noise, educates attendees in seconds, and generates qualified leads even in overstimulating environments.

With Storylane demos, we were able to map out our complete value offer and lay it out in a linear way for people to explore at our flagship event, IAMPHENOM
Michael DeMarco
PMM, Phenom

Key takeaways

  • Enable conference mode - Use autoplay, loops, and offline capabilities for reliable demo experiences at your booth
  • Keep demos ultra short - 8-10 steps maximum to retain attention and respect attendees' packed schedules
  • Optimize demos for all devices - Ensure demos work on TVs, tablets, and mobile for wider accessibility‍
  • Make lead capture convenient - Use QR codes or in-demo forms for seamless lead generation

Implementation guide

Conference mode
Conference mode
Demo strategy
Demo strategy
Lead capture
Lead capture

1. Toggle autoplay and loop in demo settings

  • Keeps demos cycling through steps when no one's actively interacting
  • Draws attention and foot traffic as attendees walk by your booth
  • Attendees can click to take control and explore at their own pace

2. Download offline under the share menu

  1. Navigate to Demo Settings
  2. Enable "Offline Mode"
  3. Download your demos onto your device before event
  4. Test functionality without internet

3. Ensure your demos are displayed in fullscreen

  • Provides immersive experience on large screens and TVs
  • Easy viewing from a distance to attract booth visitors
  • Eliminates distractions for focused product demonstration

Audience-specific content

  • Tailor demos to the conference theme and attendee personas
  • Use strong hooks and "aha moments" within the first few steps
  • Focus on outcomes and value rather than detailed feature walkthroughs

Multi-device optimization

  • Build demos that work seamlessly across TVs, laptops, tablets, and mobile
  • Enable QR code access for attendees to continue exploration on personal devices
  • Ensure consistent experience regardless of viewing method

QR code implementation

  • Link QR codes to Buyer Hubs with email capture enabled
  • Allow attendees to access demos on their own devices for later review
  • Track engagement for post-event follow-up prioritization

Strategic form placement

  • Embed lead generation forms within the demo experience
  • Capture contact information at peak engagement moments
  • Keep forms simple (1-2 fields) to reduce friction

1. Demo creation

Conference goers typically work around packed schedules in overstimulating environments. Here are a few points to create memorable demos.

  • Make an impression: Ensure that your demo is audience-specific. Importantly, use strong hooks, guide modals, and prioritize those “aha” moments to make a lasting impression with attendees.
  • Keep it short: You only have a couple of minutes to wow attendees. Keep demos short (8-10 steps) or break them down into bite sized chapters/Buyer Hubs to make the most of their time.
  • Build for multiple devices: Optimize your demos for TVs, laptops, tablets, and mobile so your on-ground team and attendees can access them via QR codes or links at their convenience.

2. Conference mode

A few quick features to ensure reliable, engaging demo experiences at events and conferences.

  • Offline download: Conference Wi-Fi is notoriously spotty and expensive. Avoid unforeseen network issues by downloading your Storylane demos for offline use.
  • Autoplay: Turn on Autoplay to keep your demos cycling through steps even when no one’s actively interacting with them. This helps draw attention and foot traffic to your booth.
  • Fullscreen: To provide an immersive experience, display your demos on fullscreen.

3. Post-event follow-up 

Once conference goers see your demo in action, they’ll probably want to re-connect after the event. Here’s how to keep the conversation going with interested prospects.

  • Lead gen forms: Embed a form in your interactive demos to capture leads. Track user-level demo engagement to identify points of interest for personalized followups. 
  • Follow-up demo: It’s worth sharing a personalized interactive demo with leads post-event to stay on top of mind and encourage next steps. 

In addition to booths, we’ve seen customers use Storylane demos for live events and feature presentations as a reliable, hassle-free alternative to demoing the live product instance.

Examples and inspiration

Conference Demo Hub by SentinelOne
In-booth sandbox demo by Devo
Conference mode by Storylane
Conference mode by Storylane

Advanced strategies

With Storylane demos, we were able to map out our complete value offer and lay it out in a linear way for people to explore at our flagship event, IAMPHENOM
  • Create conference-specific demos - Duplicate and customize existing demos rather than using generic website versions
  • Use Buyer Hubs for choice - Let attendees select demos based on their specific role or use case interests
  • Enable "restart demo" tracking - Use convert CTAs to measure total visitor sessions at your booth‍
  • Prepare both guided and sandbox options - Give audiences the option to pick between guided demos (with tooltips, hotspots, etc) or self-serve sandbox environments
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