Storylane for
Demo-led SEO

1. Identify opportunities

Finding the right keywords and topics is crucial for demo-led SEO success. Here's how to get started:

• Product alignment: Focus on products that align with your target audience. If you sell to marketers, create demos for popular marketing tools and platforms.
• Search intent targeting: Conduct keyword research for product-specific questions with search volume. Look for "How to" queries like "How to create a view in Google Analytics" or "How to integrate Salesforce with Jira."
• Content types: Demo-led SEO works best for bottom-funnel content (comparisons, alternatives), step-by-step tutorials, visual content (website examples, teardowns), and even top-funnel guides.

2. Create demo-based pages

Turn traditional text-heavy tutorials into engaging interactive experiences:

• Templatize for scale: Standardize page layouts, metadata, and URL structure to enable rapid production.
• Produce demos with Lily AI: Once you record your screens, Lily AI will automatically capture on screen context and instantly generate guided demos in seconds. Of course, you can always manually edit your demos as well. 
• Demo prominence: Make the interactive demo the star of the page, keeping text minimal but keyword-rich.
• Enhance with multimedia: Use Lily AI to generate presenter videos, voiceovers, and concise guidance within demos to add a face to the name and retain user attention.

3. Scale production

Demo-led SEO is a volume game. Here's how to produce at scale:

• Documentation research: Dig into product documentation, videos, and knowledge bases to ensure accuracy.
• Team training: Provide clear guidelines and templates for contractors or team members creating demos.
• Quality control: Implement a review process to maintain consistency and accuracy across all demo pages.
• Use Create with AI: Accelerate production with Storylane's Lily AI for instant demo creation.

4. Measure and optimize

Track key metrics to validate your demo-led SEO approach:

• Search rankings: Monitor position changes for target keywords over time.
• On-page engagement: Track metrics like engagement rate (71.2% vs. 29.7% industry average) and bounce rate (28.8% vs. 70.3% industry average).
• Demo completion: Measure how many users complete your interactive demos.
• Conversion impact: Compare sign-up and conversion rates between demo-led pages and traditional content.

5. Learnings and best practices

• Don't forget SEO basics: Demo-led SEO only works as well as your SEO fundamentals. Include key metadata, headers, and enough text for search engines to understand your content.
• Mobile optimization: Ensure demos work well across all devices, especially mobile.
• Internal linking: Create a network of related demo pages to encourage deeper exploration.‍
• Call to action: Include clear next steps for visitors who complete your demos.