How OtterTune achieved 5min 30s avg demo engagement time and increase in sales inquiries ~10%
Learn how Jason Lauritzen, Head of Marketing at OtterTune, created a demo that improved website conversion rates and minimized the need for demo-specific sales or discovery calls, resulting in:
- An average demo engagement time of almost 5min 30s and
- A surge in sales inquiries by almost 10%
Why do you think this interactive demo worked?
👉 Our interactive demo provided a comprehensive tour of OtterTune, from the initial screen to every accessible area within the product. This total showcase was key to our strategy, as it allowed users to fully grasp what OtterTune offers, setting the right expectations about its capabilities and limitations.
What was the reasoning when creating content for each step?
👉 The primary goal in designing the demo content was to provide a clear and complete presentation of OtterTune. We aimed to demystify the product by offering detailed explanations at every step, ensuring users understood what they were seeing and what OtterTune could do for them. This clarity in communication helped set accurate expectations, which is crucial for user satisfaction and engagement.
Were there any specific approaches you followed when explaining the steps?
👉 Yes, transparency and education were our guiding principles. We meticulously planned each step of the demo to cover all areas of the product, providing clear explanations to help potential users know exactly what OtterTune is about. This approach was instrumental in building user confidence and interest, leading to the uplift in engagement and conversion metrics.
Check out the LinkedIn Story
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