How Inspiretec achieved 6k demo impressions with 58% engagement

Learn how Nicola Lumb, Marketing Manager at Inspiretec,  created an in-depth product demonstration, to help qualify potential prospects and encourage enquiry form completions, resulting in:

  • 6k impressions and
  • 58% demo engagement.

5x
Leads
3x
Sales Velocity
Website:
https://inspiretec.com/
industry:
Tour Ops
lOCATION:
Cardiff, Wales, United Kingdom

Why did this demo work?

Interactive demos are reshaping the way businesses engage, and here are the key insights from Inspiretec's demos.

📌 Collaborate on the content
Platform experts collaborated closely with the marketing team to craft walkthroughs that highlighted crucial aspects of a travel consultant or agent’s journey.
Industry terminology was strategically employed to resonate with the target market, striking a balance between features and benefits.

📌 Tailor for each persona
The demos were designed to complement existing website copy and showcase a diverse range of features within the platform.
With three key personas in mind (sales, operations, and marketing), specific functionality aligned with the goals of decision-makers in each department.

📌 Track and act
Unique links were created to track interactions with the demos from social media posts.
The positive integration with Hubspot enables precise tracking of engagement, allowing insights into when databases are actively interacting.

"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."
—CHRIS LANCASTER, SUPPLY CHAIN PROJECT
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How Inspiretec achieved 6k demo impressions with 58% engagement

Learn how Nicola Lumb, Marketing Manager at Inspiretec,  created an in-depth product demonstration, to help qualify potential prospects and encourage enquiry form completions, resulting in:

  • 6k impressions and
  • 58% demo engagement.

Website
https://inspiretec.com/
Industry
Tour Ops
Integrations
Location
Cardiff, Wales, United Kingdom

Why did this demo work?

Interactive demos are reshaping the way businesses engage, and here are the key insights from Inspiretec's demos.

📌 Collaborate on the content
Platform experts collaborated closely with the marketing team to craft walkthroughs that highlighted crucial aspects of a travel consultant or agent’s journey.
Industry terminology was strategically employed to resonate with the target market, striking a balance between features and benefits.

📌 Tailor for each persona
The demos were designed to complement existing website copy and showcase a diverse range of features within the platform.
With three key personas in mind (sales, operations, and marketing), specific functionality aligned with the goals of decision-makers in each department.

📌 Track and act
Unique links were created to track interactions with the demos from social media posts.
The positive integration with Hubspot enables precise tracking of engagement, allowing insights into when databases are actively interacting.

"Previously, there was scope for error and we’ve gone from a process that could be time consuming and painful to a process that’s super quick."
—CHRIS LANCASTER, SUPPLY CHAIN PROJECT