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Buying Bottlenecks
Practical wisdom to enable tech buyers buy better
In the B2B land, you’ll encounter advice on how to SELL better on every turn you take.
Do this and triple sales, do that and quadruple your commission.
Shouldn't you enable them to buy better instead?
Shouldn't you enable them to buy better instead?
Shouldn't you enable them to buy better instead?
It’s this question that led us to some interesting conversations and eventually to the realization that it’s time to change the narrative and put the buyer first.
Buying Bottlenecks
is a step forward in that direction.
In this fortnightly newsletter, we scour the B2B world and bring to you
Practical wisdom
to succeed in a buyer-first world.
Each edition will feature one
Buying pain Point
that tech buyers today face, along with proposed solutions from practitioners across Marketing, Sales, Product, and Customer Success.
You don’t want to miss this, because for the
First Time Ever
these practitioners respond by wearing the buyer’s hat.
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