Sales Content Management Software (Top 3 Revealed!)

Need help with scattered sales collateral? We’ve done the research for you. 

We analyzed 30+ sales content management platforms, got recommendations from our sales team and peers on LinkedIn and Slack, and here are our top picks:  

1. Highspot: If you're looking for a  user-friendly platform that offers AI-powered content management and personalization.
2. Showpad: If you want a centralized library with detailed analytics on content usage and ROI. 
3. Storylane: If you want to make creating and managing demos easy. No more scrambling to find the right demo at the last minute!

We have also shortlisted a few other platforms (for specific use cases). Continue reading for a detailed breakdown of our research.

Best Sales Content Management Tools: In-depth Analysis

Here's a closer look at the top sales content management platform

1. Highspot: Best User-Friendly Sales Content Management Tool

Highspot is an AI-powered sales content management (SCM) platform that helps centralize, upload, personalize, and merchandize sales content, which in turn leads to improved buyer engagement and faster deal cycles.

Key Features

• Centralized content hub: It organizes and manages all your sales materials – from presentations to battle cards – in one user-friendly location.
• AI-powered personalization: It allows tailor-made content to individual prospects for maximum engagement and conversion rates.
• Real-time analytics: It tracks content usage and performance metrics to measure success and optimize your strategy.

Pros

• Easy-to-use.
• Strong analytics and reporting, it accurately measures the content's effectiveness and identifies improvement areas.
• Integrates seamlessly with popular CRM and marketing automation platforms.

Cons

• Pricing can be comparatively higher.
• There is a learning curve compared to other straightforward SCM solutions.

Pricing

Starting at $30 per user per month (varies based on features and number of users).

2. Showpad Content: Best Sales Content Library With Analytics

Showpad Content is an enablement cloud that aligns sales and marketing teams, giving insights into high-impact buyer interactions. It offers organizational tools that allows you to categorize content by topic, buyer persona, and sales stage. 

Key features

• Centralized content library: It organizes and stores all sales collateral in a single place for easy access and collaboration.
• Detailed content analytics: Its analytics system tracks content usage, engagement, and ROI to identify what resonates with buyers.
• Seamless integrations: It integrates with popular CRM and marketing automation tools for a unified sales workflow. It also meets the regulatory and compliance requirements, ensuring the content is secure.
• Advanced search & recommendations: It helps sales reps quickly find the right content for every sales situation.

Pros

• It helps streamline content management and simplifies content access for sales reps, boosting their productivity.
• It gives data insights to optimize your content strategy that can maximize ROI.
• It integrates with existing sales and marketing ecosystem to ensure functionality.

Cons

• It may require a larger upfront investment.
• Its customization options might have a steeper learning curve for non-technical users.

Pricing

Custom pricing is based on required features and the number of users. Starts around $50 per user, per month.

3. Storylane: Best for Creating a Demo Repository

Demos are the most important sales collateral type and Storylane makes it dead simple to create, store, and reuse demos. Here’s how:  

Key features

• No-code demo creation: Build screenshots, videos, or HTML-based interactive demos in under 10 minutes with a simple Chrome extension.
• Demo library: Create a repository of pre-built demos and segment it on the basis of use-case, industry, or other criteria. 
• Organize and reuse demos: Storylane allows you to duplicate a demo, organize demos in folders, and copy screens from one demo to another, without starting from scratch. 

Pros

• It boosts sales rep productivity by allowing them to spend less time on demos and more time closing deals.
• Interactive demos increase engagement and lead qualification, which leads to better conversion.
• It caters to both sales and marketing use cases.

Cons

• It does not support storing static sales content. 

Pricing

Starts at $40 per user per month.

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4. Seismic: Best for Enterprise Businesses with a High Volume of Content

Seismic is a first-of-its-kind unified sales enablement platform for large organizations with complex sales needs. 

It goes beyond content management, offering features to streamline content creation, personalize buyer experiences, and empower sales reps with real-time coaching and guidance.

Features

• Content version control & governance: Maintain control over content versions, ensuring reps use the latest approved materials and comply with brand guidelines.
• AI-powered content personalization: Personalize sales content based on individual prospects and buyer personas. This allows reps to tailor presentations and messaging for maximum impact.
• Secure content sharing: Share content securely with prospects and track content engagement (opens, downloads) to understand user behavior.

Pros

• It has a robust feature set that helps cater to complex sales processes and large teams.
• It enhances sales rep productivity and effectiveness through intelligent coaching.
• It has powerful analytics that provide valuable data for content optimization and sales strategy.

Cons

• Its pricing can be higher compared to basic CMS options.
• Its extensive features might require a steeper learning curve for some users.
• Implementation can be complex for larger organizations.

Pricing

Custom pricing for enterprise plans. Starts around $10,000 per month.  

5. Paperflite: Best for Mid-market Sales Teams

Paperflite empowers sales reps with a Netflix-like content library for finding and sharing the perfect sales collateral, boosting engagement and closing deals.

Key features

• Innovative content discovery: It recommends relevant sales materials based on prospect needs and rep activity.
• Content performance analytics: Its analytics insights allow reps to understand the content’s effectiveness and optimize their marketing strategy.
• Real-time engagement tracking: It gives insights into how prospects interact with your content, giving more for targeted follow-ups.
• Secure microsites: Create custom landing pages to showcase curated content for specific campaigns.

Pros

• It boosts sales rep productivity with easy content access and recommendations.
• It improves content personalization for better engagement with prospects.
• It provides data-driven insights to optimize marketing content.

Cons

• It may not be ideal for very small businesses due to mid-market pricing.
• It needs some advanced features offered by high-end sales enablement platforms.
• The platform requires a learning curve

Pricing

Starts at $50 per user per month (minimum of five users).

6. GTM Buddy: Best AI-Powered Content Management

GTM Buddy is an AI-powered sales content management platform that uses intelligent recommendations to equip your sales reps with the right content for prospect interaction.  This eliminates wasted time searching for materials and ensures reps are always prepared to close deals.

GTM Buddy goes beyond simple storage; it recommends relevant sales materials, tracks engagement, and helps measure content effectiveness.

Key features

• AI-powered content recommendations: GTM Buddy suggests the most relevant sales collateral based on your prospect's needs and the sales stage. It creates dynamic content that adapts to specific customer conversations, increasing personalization and engagement.
• Just-in-time enablement: Content is automatically surfaced within reps' calendars and workflows, streamlining their sales process. GTM Buddy’s contextual AI automatically tags your content based on the business language. 
• Real-time coaching and analytical insights: GTM Buddy provides feedback, tracks content usage, identifies areas for improvement, and measures ROI to understand what content resonates best with prospects. 
• Seamless CRM integrations: It connects with popular CRM platforms for a unified sales experience.

Pros

• It boosts sales rep productivity and shortens deal cycles by organizing content based on how your teams work.
• It improves content usage and ensures reps use the most effective materials to collaborate efficiently.
• It provides valuable data and insights to optimize your sales content strategy and improve the team’s knowledge.

Cons

• It requires upfront investment in AI technology.
• GTM Buddy’s customization options may be limited compared to some competitors.

Pricing

Starts around $50 per user per month.

7. Relayto: Best for Repurposing Static Content for Engaging Presentations

Relayto is an interactive experience platform that transforms static content like PDFs, MP4s, images, and blogs into engaging interactive experiences. 

It allows viewers to explore information at their own pace, leading to a more informed buying journey and increased sales success.

Key features

• Interactive content creation: It converts static content (PDFs, videos, etc.) into dynamic experiences with branching narratives and multimedia elements.
• Personalized engagement: Personalized engagement allows for tailor-made content to individual needs and interests, fostering deeper connections with prospects.
• Real-time analytics: It tracks user engagement and gains insights into what resonates most with your audience.
• Seamless sharing: Securely share interactive experiences with prospects and track content performance.

Pros

• It boosts audience engagement and knowledge retention compared to traditional presentations.
• It improves sales rep productivity with easy-to-use content creation tools.
• It provides valuable data to optimize sales conversations and content strategy.

Cons

• It needs some advanced content management features offered by some competitors.
• It may require a learning curve for users unfamiliar with interactive content creation.
• Pricing might be higher for larger teams than basic sales content management tools.

Pricing

Paid plans start at $65 per user, per month.

8. GetAccept: Best Digital Sales Room

GetAccept is a unified and user-friendly sales content management tool. It offers a unique concept called "digital sales rooms," which is basically a customized content portal for each prospect.

Key features

• Interactive digital sales rooms: It creates personalized online spaces to showcase proposals, videos, and other sales collateral.
• Real-time engagement tracking: It shows what content prospects are viewing and for how long, allowing you to tailor your follow-up approach.
• Built-in e-signatures: It simplifies the closing process by enabling prospects to sign agreements electronically within the salesroom.
• Seamless integrations: It connects with popular CRMs and sales tools for a unified workflow.

Pros

• It allows sales reps to easily upload and store collaterals in a structured manner to align with the processes, making it easier to maintain brand consistency
• It creates a more engaging and interactive sales experience by storing any type of collateral, such as case studies, podcasts, e-books, etc.
• It provides valuable data to improve sales effectiveness, using personalized content at scale, allowing minimum time wasted for scalability.
• It streamlines the closing process with e-signatures.

Cons

• It focuses on digital sales rooms that are not ideal for all sales scenarios.
• It has limited free plan options compared to some competitors.
• Advanced features like custom branding require higher pricing tiers.

Pricing

• Starter price for Deal Room is $39 per user/month
• Starter price for the Contract Room is $49 per user/month
• Starter price for the Full Suite is $79 per user/month
• There is custom pricing for Enterprise across all packages

9. Salesforce Content: Best Built-In Content Management for Salesforce Users

Salesforce Content offers a built-in content management solution for businesses already using the Salesforce CRM platform.  This native integration streamlines workflows, simplifies content creation within Salesforce, and ensures easy access for sales reps.

Key features

• Centralized content library: It stores and organizes sales presentations, product sheets, and other customer-facing materials within Salesforce.
• Version tracking: It keeps track of content revisions and ensures sales reps are using the latest versions.
• Simple content creation: It creates basic content pieces directly within Salesforce or integrates with existing content creation tools.

Pros

• It helps manage sales content alongside customer data for a unified experience.
• Easy access to content allows reps to focus on closing deals.
• Leverage existing Salesforce investment for content management.

Cons

• It lacks advanced features like content analytics or personalization tools.
• Its interface and features might not be as customizable as dedicated SCM platforms.
• Users unfamiliar with Salesforce might require additional training.

Pricing

Starts at $25 per user per month (Essentials plan).

Sales Content Management Software - At a Glance

Here’s a quick run-down of the tools discussed above: 

• Highspot: Best user-friendly sales content management tool.‍
• Showpad Content: Best sales content library with analytics.‍
• Storylane: Best for creating a demo repository.‍
• Seismic: Best enablement cloud for enterprises.
• ‍Paperflite: Best for mid-market sales teams. ‍
• GTM Buddy: Best AI-powered content management.‍
• Relayto: Best for converting static content into engaging presentations.‍
• GetAccept: Best digital sales room.‍
• Salesforce Content: Best built-in content management for Salesforce users.

Frequently Asked Questions

What is sales content management software?

Sales content management software is a central hub for sales presentations, brochures, and marketing materials. It helps your sales reps find the right content at the right time, empowering them to close deals faster

How do you manage sales content?

Utilize Sales Content Management (SCM) software to store all your sales collateral – presentations, brochures, battle cards, etc. – in one central location. This ensures everyone has access to the latest versions and eliminates the time wasted searching for files.

What is a sales content management system?

The SCM system allows sales reps to use features like a centralized library, which helps organize all sales content in one place and makes it accessible from any device. Reps can easily find specific content based on keywords or customer needs. 

What is the purpose of sales content management?

Sales content management (SCM) streamlines your sales process and empowers reps to close deals faster. How?

• Sales reps waste less time searching for materials and focus more on selling.
• Personalized content creates a more relevant and memorable buying experience.
• Data-driven insights help you identify high-performing content and refine your strategy.
• Maintaining a unified brand message across all your sales materials.

In short, SCM gets your sales team with the right content at the right time, leading to more sales and happier customers.