How Channable achieved a 27% unique click-through rate and a 66% demo completion rate
Learn how Sophie, Sr. Product Marketing Manager at Channable, crafted an interactive demo to seamlessly introduce users to a feature in the realm of image optimization and convert them into trials, resulting in:
- 27% unique click-through rate and
- 66% demo completion rate.
Why did this demo work?
Interactive demos are reshaping the way businesses engage, and here are the key insights from Channable's demo.
📌 Seamless Introduction
The demo aimed to seamlessly introduce users to the Dynamic Image Editor, providing a sneak peek into its user-friendly interface, key functionalities, and value in optimizing images for diverse purposes. This approach not only engaged viewers but also transformed them into trial participants.
📌 Strategic Placement
Prominently featured on the product landing page, the demo swiftly captured user attention, offering an immediate preview of the new feature. Acting as a gateway to a one-month trial, it strategically kindled interest and encouraged trial sign-ups, saving valuable time for the Sales team.
📌 Conversational Engagement
To make the demo appealing and engaging, a conversational tone was adopted, articulating tangible benefits and real-world advantages. This approach ensured that users not only understood the functionality but were also inspired to take action.
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