How to Create a Promo Code on Eventbrite

Updated on:

June 8, 2026

By:

Use this interactive demo to learn how to set up a discount promo code for your Eventbrite event.

Quick summary

Eventbrite's promo code feature lets event organizers offer ticket discounts directly from the event management dashboard. You can configure a custom code name, discount amount, ticket limit, and date range in just a few clicks.

Steps

On the Eventbrite home page, go to the left-side panel and click 'Events'.
Find and select the event you want to edit from your events list.
Under the Steps section in the left-hand panel, click 'Add Tickets'.
Click the 'Promotions' tab to access promotion settings.
Choose 'Create an Access or Promo Code' to proceed.
Fill in all required details, including Code Name, Ticket Limit, and Discount Amount.
Specify your preferred date coverage and ticket application for the promo code.
Click 'Save' to apply your changes.
Your promo code is now created and added to your Eventbrite event.

📌 Why this matters

Eventbrite's built-in promo code tool gives event organizers a fast, no-code way to offer targeted ticket discounts directly within their event dashboard. By setting custom discount amounts, ticket limits, and validity dates, organizers can run time-sensitive promotions that drive early ticket sales and reward loyal attendees. This feature eliminates the need for third-party discount tools, keeping the entire ticketing and promotions workflow inside one platform. For any organizer looking to boost attendance and maximize revenue, mastering Eventbrite promo codes is a high-impact, low-effort capability.

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