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How to Create a Discount Code on Eventbrite

Updated on:
June 8, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to set up a discount code for your Eventbrite event.

Quick summary

This demo shows how to create a discount code on Eventbrite by navigating to the Promotions tab and configuring a new promotion. Event organizers can set a custom discount name, percentage or amount, and ticket eligibility before activating the code.


Steps

  1. On Eventbrite's home page, navigate to the left-hand panel and click 'Events'.
  2. Choose the event you want to edit from your events list.
  3. Under the Steps section, tap 'Add Tickets' to proceed.
  4. Click the 'Promotions' tab to access promotion settings.
  5. Tap 'Add Promotion' to start creating a new promotion.
  6. Select 'Create a Discount' from the list of promotion types.
  7. Fill in all required details, including Discount Percentage or Amount and the Discount Name.
  8. Configure all additional discount settings such as ticket eligibility based on your preference.
  9. Click 'Create' to apply and save the discount.
  10. The discount code will be created and activated on your Eventbrite event.

📌 Why this matters

Discount codes on Eventbrite are a proven way to drive early ticket sales, reward loyal attendees, and run targeted promotional campaigns. Event organizers can apply percentage-based or fixed-amount discounts to specific tickets or all ticket types, giving full control over pricing strategy. Setting up an Eventbrite discount code takes just a few clicks through the Promotions tab, making it accessible even for first-time organizers. This feature helps maximize event attendance and revenue by incentivizing ticket purchases at the right moment.
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