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All Tutorials /Salesforce

How to Assign Territory to User in Salesforce

Updated on:
June 8, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to assign a sales territory to a user in Salesforce.

Quick summary

Assigning a territory to a user in Salesforce requires navigating through Advanced Setup to the Territory Models hierarchy and adding the user via the Manage Users panel. This step-by-step process ensures your sales reps are correctly mapped to the right territories for accurate forecasting and account ownership.


Steps

  1. Click the gear icon at the top-right of your Salesforce dashboard.
  2. Select Open Advanced Setup from the dropdown menu.
  3. In the Quick Find search box, type Territory and select Territory Models.
  4. Click View Hierarchy to see the territory structure.
  5. Select the territory you want to assign a user to.
  6. Scroll down to Assigned Users and click Manage Users.
  7. Choose a user from Available Users, then click the > button to move them to the selected list.
  8. Once the user appears in the Selected Users box, click Save to confirm the assignment.

📌 Why this matters

Properly assigning territories to users in Salesforce is critical for sales operations teams managing enterprise-scale account coverage. Territory assignment drives accurate revenue forecasting, ensures reps only see and work the accounts within their designated regions, and prevents overlap or gaps in coverage. Without a clear territory-to-user mapping, sales managers lose visibility into who owns which accounts, leading to misaligned quotas and lost pipeline. This demo shows the exact steps to configure territory user assignments inside Salesforce Enterprise Territory Management.
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